Home > posts > Ford Gains Market Share While Bailed-Out Counterparts Decline
October 27th, 2009 9:35 am
Ford Gains Market Share While Bailed-Out Counterparts Decline
Posted by Print

When Ford abstained from accepting federal bailout dollars, observers rightfully worried that it would suffer a competitive disadvantage compared to its new Obama-favored counterparts General Motors (GM) and Chrysler.

But so far, a funny thing has happened thanks to American consumers.  Ford has actually gained in its share of American market sales, whereas GM and Chrysler have declined.  According to CNW Marketing Research, Ford jumped from approximately 12% of domestic auto sales in the third quarter of 2008 to approximately 17% in the third quarter of 2009.  In contrast, GM fell from approximately 27% to 22%, and Chrysler fell from approximately 8% to 6% during that span.  The only other major automaker to gain in market share over the past year was Toyota, but its increase isn’t nearly as dramatic as Ford’s.

Several factors may have contributed to Ford’s improvement, but Americans have sent a clear signal in rewarding it for righting its course the old-fashioned way, while rebuking GM and Chrysler for jumping onto the Obama bailout bandwagon.

Comments are closed.