Freedom Line Blog

Apologies for the post-Super Bowl football metaphor, but Jay Cost’s newest commentary made me do it.  Cost argues that “The Fred Thompson Experience” proved that the right strategy for announcing a presidential candidacy is to wait until voters actually start tuning in to candidates.  That doesn’t happen 21 months before the election.  By letting his rivals expend time and money placating the media’s interest for months, Fred Thompson easily catapulted to the front of the line for one simple reason: he was new to the field.  (His failure to capitalize was another matter.)

For just about every serious GOP contender speaking at CPAC this weekend the temptation will be to ride the media wave into an early announced run for president.  After reading Cost’s analysis, perhaps they should wait until the House GOP and President Barack Obama have sparred this year to see which issues are the most relevant when voters start caring.