Obama Administration Forcing Food Companies to Spend $2 Billion to Change Fonts
Following on Ashton’s post below, there’s yet another Obama Administration initiative that will reach deep into the pockets of the food industry.
As Politico notes, the FDA is overhauling the labeling requirements for nutritional information on consumer products. The new labeling requirements will more conspicuously display calorie counts, change the definitions of serving sizes, and mandate the description of added sugars. Unsuprisingly, this push is being spearheaded by the First Lady’s office (which invites the question of who empowered Mrs. Obama to do anything in the lawmaking department).
There’s certainly some limited utility to this nutritional information, though I imagine it probably would have emerged (albeit perhaps in a slower fashion) from market demand as Americans became increasingly diet conscious. That said, these changes are incredibly minor. Here, courtesy of Politico, is what the current labels look like by comparison with the new ones:
Now, you may be thinking “What’s the harm?” And that’d be a reasonable response if this was a cost-free exercise. According to the FDA, however the cost to the food industry to make this change will run around $2 billion. That, by the way, is enough to finance about 150,000 lap band surgeries.
It says something remarkable about the Obama Administration’s failure to engage in even the most basic cost/benefit analysis that that would be a less crazy way to tackle this supposed problem.