O-Care PR Disaster Lacked Truth, Success and Credibility
A consensus is forming in the public relations world about what went wrong with Obamacare’s horrendous Healthcare.gov rollout.
In what Politico calls “a case study for crisis management consultants and their clients of what not to do,” three problems are clear.
First, the Obama administration wasn’t truthful. By downplaying the website’s crashes and error messages as “glitches” due to heavier-than-expected traffic, the White House misled the public on how bad the system actually was.
Second, updates lacked success stories. That’s probably because only 6 people successfully enrolled via the website on its first day.
Finally, despite more than three years to get ready Obamacare still lacks an effective spokesperson.
Familiar is the parable of the boy who murders his parents, then seeks leniency because he is suddenly an orphan.
When it comes to budget deficits, Barack Obama is more like the boy who knocks off his parents, then brags that he drove them to the morgue.
While his public approval rating plummeted this week to a new low of 37%, here was Obama in a press conference rationalizing his refusal to even negotiate over the nation’s debt limit: “Don’t tell us that the government is going bankrupt, when the deficit has been cut in half!”
The only problem…
"Six months after the Internal Revenue Service's inspector general revealed that the tax-collection agency had been targeting conservative organizations for added scrutiny and delaying their applications for tax-exempt status, the IRS has proposed new rules for handling political activity by nonprofits. The proposed rules would plunge the agency deeper into political regulation. "The rules would…[more]
—Bradley A. Smith, Center for Competitive Politics Chairman and Former Federal Election Commission Chairman
— Bradley A. Smith, Center for Competitive Politics Chairman and Former Federal Election Commission Chairman