O-Care PR Disaster Lacked Truth, Success and Credibility
A consensus is forming in the public relations world about what went wrong with Obamacare’s horrendous Healthcare.gov rollout.
In what Politico calls “a case study for crisis management consultants and their clients of what not to do,” three problems are clear.
First, the Obama administration wasn’t truthful. By downplaying the website’s crashes and error messages as “glitches” due to heavier-than-expected traffic, the White House misled the public on how bad the system actually was.
Second, updates lacked success stories. That’s probably because only 6 people successfully enrolled via the website on its first day.
Finally, despite more than three years to get ready Obamacare still lacks an effective spokesperson.
As House Republicans ramp up their investigations into the Obama administration’s growing number of scandals, no one should be quick to dismiss the possibility that impeachment might be the only way to reassert accountability in the executive branch.
That should include GOP pollster Frank Luntz, who told a closed door meeting of House Republicans last week to stop using words like “impeachment,” “fire” and “replace.” Far better, he advised, to use this summer’s investigative hearings as ways to answer two key questions for the public: “How…
"Six months after the Internal Revenue Service's inspector general revealed that the tax-collection agency had been targeting conservative organizations for added scrutiny and delaying their applications for tax-exempt status, the IRS has proposed new rules for handling political activity by nonprofits. The proposed rules would plunge the agency deeper into political regulation. "The rules would…[more]
—Bradley A. Smith, Center for Competitive Politics Chairman and Former Federal Election Commission Chairman
— Bradley A. Smith, Center for Competitive Politics Chairman and Former Federal Election Commission Chairman