O-Care PR Disaster Lacked Truth, Success and Credibility
A consensus is forming in the public relations world about what went wrong with Obamacare’s horrendous Healthcare.gov rollout.
In what Politico calls “a case study for crisis management consultants and their clients of what not to do,” three problems are clear.
First, the Obama administration wasn’t truthful. By downplaying the website’s crashes and error messages as “glitches” due to heavier-than-expected traffic, the White House misled the public on how bad the system actually was.
Second, updates lacked success stories. That’s probably because only 6 people successfully enrolled via the website on its first day.
Finally, despite more than three years to get ready Obamacare still lacks an effective spokesperson.
Three words from Barack Obama’s presidency sum up the President’s casual relationship with constitutional law: “We can’t wait.” That was the tag line used as the theme for the White House’s policy agenda beginning back in the autumn of 2011.
Had it simply been a rallying cry for the public to pressure members of Congress into action, it would have been perfectly within the mainstream of traditional American politics. Under Obama’s meaning, however, it was more threat than exhortation. The president was serving notice that he would act unilaterally when…
"Six months after the Internal Revenue Service's inspector general revealed that the tax-collection agency had been targeting conservative organizations for added scrutiny and delaying their applications for tax-exempt status, the IRS has proposed new rules for handling political activity by nonprofits. The proposed rules would plunge the agency deeper into political regulation. "The rules would…[more]
—Bradley A. Smith, Center for Competitive Politics Chairman and Former Federal Election Commission Chairman
— Bradley A. Smith, Center for Competitive Politics Chairman and Former Federal Election Commission Chairman