A New York woman is suing makeup giant Lancôme because she claims its "24 hour" foundation "faded significantly" overnight.

Rorie Weisberg says the cosmetics maker is guilty of false advertising when it claimed its new Teint Idole Ultra 24H provides "lasting perfection," all day and night. Court papers say Weisberg “is an Orthodox Jew and abides by Jewish law by not applying makeup from sundown on Friday until nighttime on Saturday.” Weisberg claims that because of the product's failure, she can't look good and stay holy at the same time.

“The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance,” her suit says.  “Specifically, plaintiff’s eldest son is having his bar mitzvah celebration in June and plaintiff was looking for a long-lasting foundation that would achieve the foregoing dual objectives over the bar mitzvah Sabbath."

The Manhattan federal-court filing seeks unspecified damages from and accuses Lancôme and its parent company L'Oreal of violating New York business law through “deceptive acts and practices.” The foundation sells for $45 for a 1-ounce bottle.

"Lancôme strongly believes that this lawsuit has no merit and stands proudly behind our products. We will strenuously contest these allegations in court. Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further," a spokeswoman for L'Oreal said in a statement.

—Source: New York Post