A New York woman is suing the maker of vegan “butter,” claiming it is not enough like real butter to be called "cultured vegan butter."
 
Jasmine Brown filed a class-action lawsuit in Brooklyn federal court against Miyoko’s Kitchen, Inc. on grounds the vegan "butter" packaging is "misleading because … the products lack any milk or dairy ingredients" and don’t have any nutritional "attributes associated with real butter." 

Brown is seeking at least $5 million in damages for alleged negligent misrepresentation, breach of warranty, fraud and unjust enrichment. Brown further alleges in the lawsuit that consumers pay a "premium price" of at least $6.99 for a product that does not even resemble butter. According to the lawsuit, the vegan butter "basks in dairy's 'halo' by using familiar terms to invoke positive traits."
 
Celebrity chef Miyoko Schinner, who owns Miyoko’s Kitchen, responded that, "Several surveys indicate that consumers are not confused when they buy plant dairy, and buy these products specifically because they do not contain animal ingredients."
 
"While our award-winning butter may not have tasted like butter to Jasmine Brown, many people who taste it either comment, ‘Wow! It's butter!’ or ‘Wow! It’s better than butter!'" Schinner added.
 
—Source: nypost.com