A New York woman sued General Mills, Inc. for allegedly misleading consumers about the nutritional and health qualities of its Fruit Roll-Ups and other fruit snacks popular with children.

Self-proclaimed “life-long consumer” of General Mills products and plaintiff Payton McClure filed a complaint in Manhattan federal court alleging that defendant General Mills failed to properly disclose that its fruit products snacks contain partially hydrogenated oil.  McClure is seeking class action status for the lawsuit that claims General Mills’ marketing ads were “false and misleading” because they claimed the snacks were “nutritious” and “healthy to consume.”

According to news reports, a General Mills spokeswoman declined to comment since the company had not yet reviewed the complaint. "To our knowledge, this suit has not been served," said General Mills spokeswoman Kirstie Foster.

The case is McClure v. General Mills Inc., U.S. District Court, Southern District of New York, No. 10-05015.
 
—Source: Reuters.com