Freedom Line Blog

Ashton and Quin posit some ideas below for why former Pennsylvania Senator Rick Santorum (a man I admire) hasn’t become a significant candidate in the Republican presidential field. Let me tackle a few of these suppositions and then explain why I think Santorum’s campaign is in the basement — and why it will stay there.

Ashton wonders if the media has an aversion to Santorum because of his stances on social issues. I doubt it. Mike Huckabee was the social conservative candidate du jour in 2008 and he got plenty of press coverage. The fact that the media mandarins are often unsympathetic to people of faith doesn’t keep them from covering religious candidates– it usually just means they’ll cover them with scorn. It’s been 25 years since Pat Robertson ran for president and the press is still taking their shots at him

Quin is correct to note that Santorum consistently shows a very strong grasp of the issues in debates. He’s also correct to note that the former senator gets very little camera time at these forums. That latter fact, however, doesn’t explain Santorum’s failure to catch on. The time a candidate gets in a debate is a lagging indicator of his relevancy, not a leading one. Herman Cain didn’t get much attention in early debates either, but he maximized what time he had and his performances led to his rise in the polls. The same was true of Newt Gingrich early on. Ditto Huckabee in 2008. If a second-tier candidate wants to get into the first tier, he has to know how to exploit the few openings that come his way. Santorum doesn’t.

Like Quin, I don’t put much stock in the argument about Santorum as a loser because of his performance in the 2006 Pennsylvania senate race. Those are calculations that are primarily made by beltway types for beltway types.

Of all the diagnoses, I think Quin’s point about Santorum’s failure to win style points in the debates is closest to the mark, though I would take it much farther. Santorum actively hurts himself in these forums. He has a seemingly unshakable tendency to come off petulant, complaining about how much time he gets and boasting about his congressional record in a manner so ostentatiously self-regarding as to be off-putting.

It’s also important to remember that “style points” matter (just ask Rick Perry). Style, particularly in the way you communicate, is one of the major levers of presidential power, though it’s not always sufficient (just ask Barack Obama). Santorum conveys no personal warmth, humor, or sense of personality whatsoever. He seems just as bland as Tim Pawlenty once did behind the podium.

That may seem like a superficial standard by which to judge a possible president, but it’s one of the standards we use (it’s a lot less operative at other levels, including the senate, which is why Santorum hasn’t had this problem before). Americans have an emotional attachment to the presidency and they’re always implicitly asking themselves “Is this the person I want in my living room for four years? Is this the person I want to rally behind in a time of crisis?” Unless and until Santorum can figure out how to convince voters to answer those questions in the affirmative, he’ll remain mired in the single digits.