Freedom Line Blog

Ashton makes great points about how the Trump debate could offer Rick Santorum one last chance to make a splash. He REALLY needs to carefully prepare some explosive sound bites. He actually has done very well in the debates at making overall, sustained points, in understandable fashion. But he hasn’t done so in ways that are memorable or galvanizing. I think sound-bite politics is a hugely unfortunate aspect of today’s campaigns. But it is an essential skill to master.  It’s actually not easy, because it needs to sound substantive enough to NOT sound gimmicky, but it needs to be a bit gimmicky in order to be memorable enough to do real good. It’s even harder when you need to do it against somebody who buries you in words the way Gingrich does.

In short, opportunity knocks, but it’s a heavy door to open…. or something like that.