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July 17th, 2012 5:51 pm
Romney Needs to Toughen Up

In a typically insightful column, Byron York says there are at least five reasons why Mitt Romney’s campaign seems to be flailing.  Two jumped out at me:

Romney’s business history and taxes are two issues left unresolved from the primary campaign.  During the primaries, Republicans didn’t want to hear fellow Republicans criticizing Romney’s record at Bain Capital.  Some characterized attacks on Romney’s Bain history as attacks on capitalism itself.  Democrats and many independents don’t feel the same way, and Obama and his SuperPAC allies are relentlessly slamming Romney’s business history both nationally and in key states around the country.

Newt Gingrich complained loudly — some called it whining — when Romney first hit him with a negative ad barrage in Iowa.  Then, when Romney attacked on a far bigger scale in Florida, Gingrich reacted badly again.  Privately, the Romney campaign, which at times seemed to delight at kicking the hell out of a Republican opponent, had no respect for Gingrich’s tendency to complain when attacked.  Just take it and hit back harder — that was the way they saw it.  Now, however, Romney is complaining about Obama’s attacks.  Romney is far more self-controlled than Gingrich, but the effect is the same; he’s whining about the other guy treating him badly.  It’s the same thing that happened in the primary campaign, only with Romney on the hurting end.

The good news for Romney is that these are correctable problems.

There is an excellent defense to the “vulture capitalism” charge the Obama Administration is recycling from the GOP primaries – Troy wrote it back in January.

As for hitting back, one of the factors York mentioned but I didn’t excerpt was that GOP SuperPACs aren’t landing as many punches on Obama as Democratic SuperPACs are landing on Romney.  The latter is drowning in negative ads in swing states.

Of course, legally, SuperPACs can’t coordinate with presidential campaigns.  But York’s reporting implies that those running GOP SuperPACs aren’t sure how hard to hit Obama and on what issues.  My guess is that Romney doesn’t know himself, and is communicating that with his defensive rhetoric.

Of course, that’s not how the Obama campaign operates.  Like Romney in the primaries, they’re in the general to win.

Unsurprisingly, the Democratic SuperPACs aren’t suffering from the confusion plaguing Romney and his SuperPACs; probably because they know President Obama will “just take (whatever Romney throws)” and want his supporters them to “hit back harder.”

Like I said above, these are correctable problems, if Romney is willing to make the changes necessary to sharpen his rhetoric and toughen up his persona.

So far, that’s a BIG if…

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