February 19th, 2011 8:05 pm
Rahm Emanuel Takes Google Analytics to Municipal Campaigning
In a good overview of Rahm Emanuel’s Chicago mayoral campaign this nugget stands out:
Behind the scenes, meanwhile, Emanuel employs the most cutting-edge techniques. A focus on social networking and demographically targeted e-mails is part of “using the Internet in ways not previously used in a municipal campaign,” says Chicago-based Democratic consultant Eric Adelstein. Emanuel is harnessing Google Analytics to micro-target voters based on their Web surfing. “So you look for ‘Chicago Bears’ and there may be an Emanuel message that might interest you, a sports fan between the ages of 40 and 60,” Adelstein says.
H/T: Time
CFIF on Twitter
CFIF on YouTube