Posts Tagged ‘ads’
September 26th, 2012 at 3:29 pm
Powerful Long-Form Ad

It’s amazing how many different styles, lengths, and messages are part of the new political ad landscape. Here’s an example that goes beyond the usual 30-second or 60-second spot, into a 270-second segment. Fairly impressive stuff. Also worth noting is the strong appearance by former Democratic Congressman Artur Davis. I don’t know why the Romney campaign doesn’t make more use of him.

This phenomenon of new ad approaches, from a purely neutral standpoint, is well worth watching. How well will these new approaches work? I bet some of them work well…..

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