Conservative Women Leading the Social Network Revolution
Slate’s Noreen Malone writes an incisive article detailing the secret behind the rise of conservative female activists: superior use of social networking.
This brand of social activism also happens to perfectly dovetail with the brand of conservative feminism that was being promoted at the (Smart Girl Summit): You can maintain your duties as a wife and mother but also become involved in the movement through making phone calls, handing out flyers, running for school board if national office seems too disruptive to your family. ( “Start small, build big” was another theme—school board leads to county leads to state, etc.) You can organize an entire conference and run a highly trafficked Web site but, since those activities are not professionalized, still call yourself a stay-at-home mom. And those “maternal” skills—organization, communication—are just as good, if not better than, a high-powered professional résumé in a movement that’s asking for foot soldiers. (But high-powered résumés are OK, too—cf Liz Cheney.)
Though Malcolm Gladwell makes some excellent points about the limitations of social networks as vehicles for social change, the increasing use and adaptability of social networking technology is allowing a whole new breed of conservative activists (homeschooling mothers) to dramatically impact the national political scene; at least when it comes to news coverage and GOP primaries.
Stay tuned…
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