Posts Tagged ‘Personal Health Grants’
August 14th, 2012 at 2:25 pm
Ryan the Bipartisan — Plus, Some Marketing Advice

At the American Spectator I remind everybody that Paul Ryan’s central Medicare feature has Democratic provenance. I sum up here:

In truth, honest liberals from academia, journalism, think tanks, and political offices alike have consistently supported versions of Personal Health Grants for a decade and a half. There is nothing radical about the idea. Similarly, Ryan’s suggestions for Medicaid are based directly on the successes of welfare reform in 1996 — signed and claimed credit for thereafter by Clinton. Ryan’s proposals for domestic discretionary spending also are perfectly in line with what was envisioned in Clinton’s second-term budgets (adjusted for inflation). Ryan’s ideas aren’t anywhere near the outer edges of mainstream thought; they aren’t penurious, but merely sober.

But wait, there’s more.  I also gave some marketing advice, including a better name for “premium support” (either Personal Health Grants” or “Insurance Assistance”). As it turns out, there is even BETTER advice on the same subject from my friends Deroy Murdock and Jim Guirard, more than a year ago:

Jim Guirard, long-time chief of staff to the late Sen. Russell Long (D., La.), runs the TrueSpeak Institute ( He advises the GOP to market “MediChoice.” Unlike the head-scratching that “premium support” inspires, MediChoice signals that Republicans would give seniors choice in medical coverage. Just as the GI Bill helps veterans pay tuition at schools that match their interests, MediChoice would help future Medicare recipients (now 54 or younger) buy coverage that suits their circumstances.

Guirard urges Republicans to call today’s Medicare system “MediCrash.”

Good stuff.