Posts Tagged ‘Sunstein’
May 11th, 2010 at 6:35 pm
White House to Bully Food Marketers Using the Pulpit . . . and the FCC & FTC

Today, a White House report brought more news from the Government War on the American Diet.  The First Lady, who has made fighting childhood obesity a signature project, discussed the findings of the report.  Despite administration protestations that they would rely on “bully pulpit” pressure when working with the food industry, suggestions for new federal regulations are being discussed.

The Task Force on Childhood Obesity, which released the report, is the muscle behind Mrs. Obama’s otherwise toothless awareness campaign.  The working group, comprised of the Secretaries of Health and Human Services, Agriculture, Interior and Education, as well as senior White House staff, has several regulatory designs in mind.  Just like the Santa Clara Co., California ban on “Happy Meal” toys, the task force recommends that popular media characters only be used to market healthy food.  Coming to a McDonald’s near you, The Ironman Veggie Platter! As CBS News reports:

“If voluntary efforts fail to limit marketing of less healthy products to young viewers, the task force suggests the FCC should consider new rules on commercials in children’s programming. It also challenges food retailers to stop using in-store displays to sell unhealthy food items to children.”

This type of persuasion is akin to a robber pointing his gun at you through his coat pocket.   The robber says, “Give me your money,” but implicit is, “or else I’ll shoot!”  When it comes to government, the “give me your money” option is always on the table.  The report also calls for an analysis of sales taxes on unhealthy food.

This is just another example of the European-style paternalistic state the Obamas have in mind.  Never mind freedom of choice, they’ll choose for us because Father-Government knows best.  Cass Sunstein, Obama’s Regulatory Czar, believes government can nudge the people to make the right decisions for themselves.  But those who wield the power of government know full well if the people don’t budge, they can be coerced.